KAJSA ANTONELL

I wrapped up my 8-week course AI for Work and Life at the University of North Florida. Not in Florida (thankfully), but from my cozy sofa, via the internet.

People actually google “Swedish transcreation + AI” and end up on my site. Which is hilarious, because I spend a good part of my week fixing campaigns that AI has already “helped” with.

Ho, ho, ho, it’s already October. Swedish Christmas campaigns don’t write themselves. By the time most people start thinking about Christmas, I am already deep into it. Merry metaphors, brand-approved joy and glitter everywhere. I usually hit peak Christmas spirit sometime in early November and then feel slightly less “fa la la” when the real thing finally arrives. If you work at an LSP, you probably know the feeling. For us, Christmas comes twice. First when we create and lo